“Created in the style of an ‘90s 16-bit videogame, YouLand offered a choice of three games. You could log in with Facebook and your own avatar and friends popped up in the game. Everything was created in-house at MediaMonks, including all personalised cutscenes, which I got to direct.”
Client: Old Spice
Agency: Wieden + Kennedy
Production: MediaMonks
Creatives Directors: Craig Allen, Jason Bagley
Copywriters & art directors: Jarrod Higgins, Sorrell, Ansel Wallenfang, Ruth Bellotti
Game Director: Nicolas Molien
Sound & Music: Eniar Ihle, Dave van Luttelveld, Pim van den Heuevel