WRITER/DIRECTOR
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Old Spice - S.Q.U.I.D.

Old Spice: Muscle Surprise

Old Spice S.Q.U.I.D. - 3 day live streaming event | Case Video

 
A ridiculous and ridiculously ambitious project, even for Old Spice standards, in which we let Twitch users control an animatronic Squid, while doing a three day live broadcast. In 12 sets and some loose storylines we had our improv actors okay along with the Twitch audience at home, making for the silliest of scenes, the grooviest of live participation and boatloads of fun with the awesome people of W+K!
 

Client: Old Spice
Agency: W+K Portland
Production: MediaMonks Films

Creatives Directors: Matt Sorell, Ashley Davis Marshall
Creatives: Chen Liang, Ryan Niland
Interactive Director: Alex Danklof
Squid development: Rafael Ciampi Fittipaldi and team
Sound & Music: Maarten Meussen, Dave van Luttelveld, Pim van den Heuvel
Producer: Karim van de Zande