Ikea: Where good Days start | Interactive Film
Awards: Cannes Lion, Eurobest, D&AD Gold Pencil, Lovie Award, FWA, Sapphire Award for Directing
“In a four minute film we tell the story of a family of five, getting through their morning routine, starting up the day. At every moment in the film the user can pause the film, and dive off into over 20 different mini-films, animations, or interactive elements. The challenge was to make the film work on it’s own, as well as tell a broader story combined with all the interactive content.”
Client: Ikea
Agency: SMFB
Production: MediaMonks
Creatives: Alexander Gjersøe, André Koot, Hans Martin Roenneseth, Hans Magne Ekre
DOP: Robbie van Brussel
Editor: Sander van Wijk
Music: Jorrit Kleijnen
Grading: De Grot
Producer: Noor van Geloven, Johan Junker
Ikea: Where good Days start | Interactive Film | Case Video
“The main film was part of a fully interactive website, with loads of extra features, films, animations and even a game to explore.”